Front Office Sports Brand Marketing Huddle

2019

KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

David Doe

Designer - Redshoe

Front Office Sports

Brand

Marketing

Huddle

If you are looking to take your brand marketing skills to the next level, this huddle is for you.

Covering everything from the power of group player rights to how the biggest brands are approaching sports marketing, you will learn from the professionals who are pushing the envelope when it comes to the marketing landscape of the sports industry.

For group packages, contact russ@frntofficesport.com

July

2019

8:00AM

–

7:00PM

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Presented by

The Huddle Series

A new spin on sports industry events, the Front Office Sports Huddle series is an event series focused on providing attendees with personal learning and growth opportunities.

With only limited tickets available, you will find yourself immersed in a one-day intensive learning environment where our Huddle Leaders will work with you to solve real business problems that will drive actionable results for your career and organization.

Welcome to the Huddle Series. Class is in session.

Keynotes

Marianne Radley

Chief Brand Officer, Pizza Hut US

Marianne Radley is the Chief Brand Officer for Pizza Hut US. In this role, she oversees the brand’s advertising, digital marketing, consumer insights, culinary and quality assurance teams and works closely with the Pizza Hut leadership team to set the business’ vision and strategy.

Tzvi Twersky

CMO, Mamba Sports Academy

Tzvi Twersky is the Chief Marketing Officer at Mamba Sports Academy, a leading-edge fitness facility dedicated to training the body and minds of current and future athletes. Since joining MSA, he has worked closely with leaders Chad Faulkner and Kobe Bryant on brand positioning, content development, and marketing strategy.

Agenda

9-10:00

Eat and Network

Breakfast and Registration

Get the day started off on the right foot with a light breakfast featuring coffee, juices, pastries, muffins, and fruit. Feel free to network with fellow attendees before the day gets started.

10:10-11:00

Learn

Morning Keynote: Tzvi Twersky, CMO, Mamba Sports Academy

Twersky will take you inside how he plans to take one of the latest projects of Kobe Bryant to the next level, how he helped build the Stance brand into what it is today and where marketers can find diamonds in the rough when it comes to campaigns and activations.

11:10-12:00

Learn

Huddle #1

Attendees will be split into small groups of no more than 25 people and will make their way to the first huddle of the day. The Huddles each attendee will experience over the course of the day include:

Standing Together: The Power of Group Player Rights

More than Numbers: How Brands are Approaching Sports Marketing Today

Your Eyes Here: Using Sports to Drive Business Goals

More than an Image: How Brands and Athletes are Leveraging Equity Deals

12:10-1:00

Learn

Huddle #2

Attendees will stay in their small groups and will make their way to the second huddle of the day.

1:10-2:00

Eat and network

Lunch and Networking

Get refueled with an assortment of lunch options, while having the chance to connect and network with fellow attendees.

2:10-3:00

Learn

Huddle #3

Attendees will stay in their small groups and will make their way to the third huddle of the day.

3:10-4:00

Learn

Huddle #4

Attendees will stay in their small groups and will make their way to the fourth huddle of the day.

4:10-5:00

Learn

Afternoon Keynote: Marianne Radley, Chief Brand Officer, Pizza Hut US

Radley will take you inside Pizza Hut's relationship with the NFL, its Super Bowl activation and how the brand sees its sports marketing initiatives evolving in the coming years.

5:00-7:00

Fun

Networking Happy Hour

It's time to kick back and relax. Use these two hours to meet new connections, talk with old ones, and debrief from a day of learning.

“Huddle Series events are like getting a one-day MBA in a certain industry topic.”

TJ Ciro

Vice President, Business Development

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Huddle Leaders

Sean Brown

Wasserman

Steve Scebelo

NFLPA

Lane Joyce

AB InBev

Paul Beckles

Athletes First Partners

Ricky Medina

NFLPA

Steven Ziff

Los Angeles Chargers

Gina Scott

NFLPA

Russell Okung

Los Angeles Chargers

Front Office Sports Brand Marketing Huddle

Join us for a day of intensive learning opportunities with some of the brightest minds in the industry.

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